
A Practical Guide to Negotiation (Paperback)
Create Winning Agreements
Gavin Presman
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We all need to negotiate in our professional and personal lives, but negotiation doesn’t have to be a fight to get what you want. In fact, you’ll create better deals and better relationships through collaboration.
‘I particularly like the practical advice
and step-by-step guides to applying this strategy in all areas of your life
where you need to seek agreement. If there is one book about negotiation I can
thoroughly recommend you have on your shelf, it’s this one.’ – Kathleen Saxton, Founder and CEO, The
Lighthouse Company
‘Gavin’s is a special gift. If
this is your first exposure to his talent, you are in for a treat.’ – Marc Nohr, CEO, Fold7, former FT Columnist and Founder of Kitcatt Nohr
‘A brilliantly stimulating
reminder of how a handful of simple techniques can transform what we achieve
when properly prepared. Gavin has created the go-to book for everyone.’ – Bruce Daisley, VP Europe, Twitter
‘An
honest, practical and enjoyable guide to the art of negotiation. I would recommend A Practical Guide to Negotiation to any salesperson, buyer or manager in any field.’ – Mike Morton, Leadership and Influence
Trainer
‘Gavin’s book is
transformational because it provides the solid steps needed for effective
negotiation in a simple format that allows people to use it.’ – Steven Fine, Master Practitioner,
Lumina Learning
‘I recommend that everyone in my team
reads this book; if you want your teams to be more successful, I suggest you
recommend that they read it too.’ – Naren Patel, CEO, Primesight