How to Have a Happy Hustle (eBook)

The Complete Guide to Making Your Ideas Happen

Bec Evans

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‘It’s impossible to read this book without being inspired and energised … Essential reading for any start-up or entrepreneur, at any stage of the journey.’ – Alison Jones, Host of The Extraordinary Business Book Club podcast and author of This Book Means Business

‘Genuinely fresh and jargon-free’ – Financial Times


How to Have a Happy Hustle shares the secrets of innovation experts and startup founders to help you make your ideas happen. 

If you’re looking for fulfilment outside the day job, have an idea but don’t know where to start, or are held back by a lack of confidence, experience, time or money, Bec Evans will help you get off the starting blocks with this complete guide to making your ideas happen. 
There’s no getting away from it – hustling is hard work – but with practical tools, inspiring stories, science-backed research and guidance every step of the way, you’ll find what makes you happy as you build your side hustle.



Bec Evans is a writer, speaker, innovation coach and startup founder. While working as a senior manager in publishing she turned her side hustle Prolifiko into a startup. As a consultant she helps businesses innovate and coaches people to build the skills and confidence to make their ideas happen.


‘Genuinely fresh and jargon-free’Financial Times
‘Who says making your ideas happen has to be stressful? Tech startup founder Evans takes you through the process in simple steps, emphasising the enjoyment’Red Magazine
‘It’s impossible to read this book without being inspired and energised … Essential reading for any start-up or entrepreneur, at any stage of the journey.’Alison Jones, Host of The Extraordinary Business Book Club podcast and author of This Book Means Business
‘A wonderful manual for how to turn your passion into a sustainable side project without capitulating to brogrammer-driven, unicorn-chasing, growth-obsessed Silicon Valley startup culture.’Molly Flatt, comment editor at The Bookseller and author of The Charmed Life of Alex Moore
‘Likely to be well-thumbed by all those who come across it. Done is better than perfect – as Bec says, what are you waiting for?’Anjali Ramachandran, director of Storythings and co-founder of Ada’s List
‘A refreshing approach to the startup hustle, Bec offers a compelling blend of practical advice and inspiration.’Stuart Clarke, festival director of Leeds Digital Festival
‘Bec Evans cleverly balances the hopeful creativity of a new hustle with sound advice that will help it on its way to reality. It’s the book I wish I had when I started my business.’Cara Holland, founder of Graphic Change and author of How to Draw a Better Business
‘Bec Evans outlines actionable ways to make your dream of tackling a side project or founding a startup come to life, without sacrificing your financial situation, family, or sanity in the process. Her writing style is informative while remaining upbeat—the book is a very enjoyable read! This is NOT your typical “business book”!’Jennifer Aldrich, senior manager of design community partnerships, InVision
‘Bec Evans’ book opens the mind to a new way of thinking about startups and creativity. It’s not a business you are building, it’s a life you are discovering – and that is priceless.’Dr Stephen King, associate professor in enterprise and innovation, University of Leeds
‘Starting a startup is one thing, surviving your startup is a whole other thing. Bec Evans shows you how to build your startups and stay happy and sane.’Richard Nash, serial entrepreneur and executive coach
‘This book puts in one place everything that people need to know about starting a business or following a passion for a side project. The presentation is crisp and accessible, the sources and suggestions are top quality and the structure is excellent, and will hopefully launch many people on the path to their own entrepreneurship.’Ramona Liberoff, investor, mentor and non-executive director
‘With this book, Bec has achieved a rare thing – real insights presented in an engaging and accessible way. There are so many useful ideas in this book to support you in taking action.’Nigel Lockett, professor of entrepreneurship, University of Strathclyde
‘First time entrepreneurs often struggle to find the right path. How to Have a Happy Hustle is a thoughtful and comprehensive playbook for turning your ideas into reality.’Mark Watkins, Founder, Bookship
‘This is a startup book for human beings, full of useful tips and devoid of the usual macho nonsense. If you want to start something new but keep your friends, your relationships, and your sanity, then this is the book for you.’Tom Cheesewright, Applied Futurist and author of High Frequency Change
‘I found this book really clear and helpful. It’s really well organised so you can follow a process to start a side hustle the way startups do it. The author uses plenty of examples from the real world – from famous people to entrepreneurs she’s interviewed in the startup scene – which makes it very easy to read and truly enjoyable.’Mariana Marquez, Startup Pitch Coach & Founder, Metaspeech
‘Very sensible, immediately applicable for anyone wanting to try building a business out of something they love. The tone is perfect: reassuringly expert but totally approachable, like a critical friend.’Paul-Jervis Heath, Principal, Modern Human

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