A Practical Guide to Persuasion (Paperback)

Influence others and lead change

Anthony McLean

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Make other people say ‘Yes’! Yes to your requests. Yes to your ideas. Yes to your products. Yes to your proposals.

A Practical Guide to Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way. 

Learn how to increase your presence, by knowing when to talk and when to listen; develop a strategy of success, by preparing, planning and crafting opportunities and make change happen by understanding what drives your audience.

Anthony McLean is the former Managing Director of Social Influence Consulting Group and principal Persuasion Strategist. He was also Associate Fellow at the Australian Institute of Management and member of the Australian Institute of Training and Development.


about this book

ISBN: 9781785784712

Price: 9.95 USD 9.95 USD 7.99 GBP 7.99 GBP

Pages: 224

Publication date: 04/04/2019

Category: Business & Self-Help

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