Introducing Persuasion (Paperback)
A Practical Guide
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Introducing Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way. INCREASE YOUR PRESENCE by knowing when to talk and when to listen DEVELOP A STRATEGY FOR SUCCESS by preparing, planning and crafting opportunities SAVE TIME AND EFFORT by presenting the right content in the right context MAKE CHANGE HAPPEN by understanding what drives your audience
Anthony McLean is the Managing Director of the Social Influence Consulting Group, and a social influence expert.